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	<title>corporate responsibility matters &#187; Brand &amp; Engagement</title>
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	<description>musings on strategy, brand and engagement with a CR bent</description>
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		<title>corporate responsibility matters &#187; Brand &amp; Engagement</title>
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		<title>And the winner is&#8230;</title>
		<link>http://crmatters.wordpress.com/2009/08/18/and-the-winner-is/</link>
		<comments>http://crmatters.wordpress.com/2009/08/18/and-the-winner-is/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 10:37:12 +0000</pubDate>
		<dc:creator>Dan Gray</dc:creator>
				<category><![CDATA[Brand & Engagement]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Red Dot]]></category>
		<category><![CDATA[systems thinking]]></category>
		<category><![CDATA[whole systems]]></category>

		<guid isPermaLink="false">http://crmatters.wordpress.com/?p=521</guid>
		<description><![CDATA[A little birdy&#8217;s told me that a project I consulted on for SAS has won a Red Dot Design Award, and I&#8217;m really chuffed about it.
Not because I can claim the core insight that unlocked the whole solution (it&#8217;s not an ego thing, honest!); what really makes me smile is that the client in question [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crmatters.wordpress.com&blog=3286512&post=521&subd=crmatters&ref=&feed=1" />]]></description>
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			<media:title type="html">danmgray</media:title>
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		<title>More pearls of wisdom from Marty Neumeier</title>
		<link>http://crmatters.wordpress.com/2009/08/15/more-pearls-of-wisdom-from-marty-neumeier/</link>
		<comments>http://crmatters.wordpress.com/2009/08/15/more-pearls-of-wisdom-from-marty-neumeier/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 10:23:56 +0000</pubDate>
		<dc:creator>Dan Gray</dc:creator>
				<category><![CDATA[Brand & Engagement]]></category>
		<category><![CDATA[CR & Sustainability]]></category>
		<category><![CDATA[adbuctive reasoning]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design thinking]]></category>
		<category><![CDATA[Interface]]></category>
		<category><![CDATA[Marty Neumeier]]></category>
		<category><![CDATA[Ray Anderson]]></category>
		<category><![CDATA[reverse logistics]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[The Brand Gap]]></category>
		<category><![CDATA[The Designful Company]]></category>
		<category><![CDATA[wicked problems]]></category>
		<category><![CDATA[Zag]]></category>

		<guid isPermaLink="false">http://crmatters.wordpress.com/?p=515</guid>
		<description><![CDATA[Whilst travelling in and out of London yesterday, I started (and indeed finished) reading the latest offering in Marty Neumeier&#8217;s series of &#8220;whiteboard overviews&#8221; &#8211; The Designful Company.
As anyone who&#8217;s read The Brand Gap or Zag will know, that&#8217;s the real beauty of Marty&#8217;s books. In terms of insight gained per minute spent, you just [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crmatters.wordpress.com&blog=3286512&post=515&subd=crmatters&ref=&feed=1" />]]></description>
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			<media:title type="html">danmgray</media:title>
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		<title>There&#8217;s no accounting for idiocy</title>
		<link>http://crmatters.wordpress.com/2009/05/30/theres-no-accounting-for-idiocy/</link>
		<comments>http://crmatters.wordpress.com/2009/05/30/theres-no-accounting-for-idiocy/#comments</comments>
		<pubDate>Sat, 30 May 2009 22:22:16 +0000</pubDate>
		<dc:creator>Dan Gray</dc:creator>
				<category><![CDATA[Brand & Engagement]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://crmatters.wordpress.com/?p=481</guid>
		<description><![CDATA[I&#8217;ve just got back home after a great day out at the England v BaaBaas game at Twickenham, courtesy of the ever generous Mr. Kevin Keohane.
As is often the way with attending live sporting events, the rugby (great as it was) turned out to be largely incidental to the conversation, aided by the odd pint [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crmatters.wordpress.com&blog=3286512&post=481&subd=crmatters&ref=&feed=1" />]]></description>
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			<media:title type="html">danmgray</media:title>
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		<title>Authenticity, transparency and opportunity</title>
		<link>http://crmatters.wordpress.com/2009/05/06/authenticity-transparency-and-opportunity/</link>
		<comments>http://crmatters.wordpress.com/2009/05/06/authenticity-transparency-and-opportunity/#comments</comments>
		<pubDate>Wed, 06 May 2009 17:24:54 +0000</pubDate>
		<dc:creator>Dan Gray</dc:creator>
				<category><![CDATA[Brand & Engagement]]></category>
		<category><![CDATA[CR & Sustainability]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[Bill McDonough]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[CR]]></category>
		<category><![CDATA[Cradle to Cradle]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Ethical Corporation]]></category>
		<category><![CDATA[Jeff Swartz]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[Timberland]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://crmatters.wordpress.com/?p=472</guid>
		<description><![CDATA[I&#8217;ve just been reading an interesting Ethical Corporation interview with Jeff Swartz, CEO of Timberland &#8211; particularly interesting to me because it taps into the dominant themes of this blog over recent months&#8230;
On CR and the recession &#8211; the global economic downturn only sounds the death knell for CR as practiced by the &#8221;CR as PR&#8221; brigade. For champions [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crmatters.wordpress.com&blog=3286512&post=472&subd=crmatters&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">danmgray</media:title>
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		<title>Death to engagement?</title>
		<link>http://crmatters.wordpress.com/2009/04/30/death-to-engagement/</link>
		<comments>http://crmatters.wordpress.com/2009/04/30/death-to-engagement/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 12:06:16 +0000</pubDate>
		<dc:creator>Dan Gray</dc:creator>
				<category><![CDATA[Brand & Engagement]]></category>
		<category><![CDATA[employee engagement]]></category>
		<category><![CDATA[employer brand]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Kevin Keohane]]></category>
		<category><![CDATA[Service Profit Chain]]></category>
		<category><![CDATA[value creation]]></category>

		<guid isPermaLink="false">http://crmatters.wordpress.com/?p=470</guid>
		<description><![CDATA[Reflecting on a recent post by Kevin Keohane, I’ve been asking myself the question…
When there’s so much evidence out there about the links between engagement and superior business performance (perhaps most famously embodied in the principles of the Service Profit Chain), how is it that there’s still such a massive capability gap in so many [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=crmatters.wordpress.com&blog=3286512&post=470&subd=crmatters&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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