http://crmatters.wordpress.com/2009/04/17/has-innocent-sold-out/ musings on strategy, brand and engagement with a CR bent Thu, 29 Oct 2009 15:40:36 +0000 http://wordpress.com/ hourly 1 http://crmatters.wordpress.com/2009/04/17/has-innocent-sold-out/#comment-201 Kamilla Kruse Sun, 31 May 2009 06:50:23 +0000 http://crmatters.wordpress.com/?p=450#comment-201 Actually I think that the philantropic dimension of Innocent's CR fades with coke's acquisition. Yes, Innocent might still produce its products in the same way, but coke bought the company because the concept was profitable - and I would then question if the new administration was as trustworthy as the old. Actually I think that the philantropic dimension of Innocent’s CR fades with coke’s acquisition. Yes, Innocent might still produce its products in the same way, but coke bought the company because the concept was profitable – and I would then question if the new administration was as trustworthy as the old.

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