http://crmatters.wordpress.com/2009/04/07/iabc-launches-sr-link/ musings on strategy, brand and engagement with a CR bent Thu, 29 Oct 2009 15:40:36 +0000 http://wordpress.com/ hourly 1 http://crmatters.wordpress.com/2009/04/07/iabc-launches-sr-link/#comment-199 Ashwani Sat, 30 May 2009 10:55:49 +0000 http://crmatters.wordpress.com/?p=386#comment-199 A phenomenon that has preceded the coining of the term ‘CSR’, the link between the ‘karma’ as espoused by sacred Indian texts and initiatives anchoring corporates as responsible citizens has been amply evident in India since the early days. A phenomenon that has preceded the coining of the term ‘CSR’, the link between the ‘karma’ as espoused by sacred Indian texts and initiatives anchoring corporates as responsible citizens has been amply evident in India since the early days.

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