Comments on: The importance of seeing the bigger picture http://crmatters.wordpress.com/2008/09/08/the-importance-of-seeing-the-bigger-picture/ musings on strategy, brand and engagement with a CR bent Thu, 29 Oct 2009 15:40:36 +0000 http://wordpress.com/ hourly 1 By: kevinkeohane http://crmatters.wordpress.com/2008/09/08/the-importance-of-seeing-the-bigger-picture/#comment-88 kevinkeohane Mon, 08 Sep 2008 18:41:52 +0000 http://crmatters.wordpress.com/?p=136#comment-88 Wow, thanks for the plug. Agree wholeheartedly with this, but you would know that, given the work we've done on CR together. KPMG is a great example of an organisation doing it right -- applying their audit, tax and advisory skills to helping global, regional and local organisations directly deal with sustainability and other important issues broadly covered by the Millennium Development goals. Similarly, how TNT supports logistical operations when disaster strikes -- it's what they're good at so they focus where it matters. As opposed to "We've been painting schools in Africa and sponsoring Cancer 5k runs and ensuring clean water for people in Asia and sending money for Tsunami relief and ..." mentality of yesterday. Wow, thanks for the plug.

Agree wholeheartedly with this, but you would know that, given the work we’ve done on CR together.

KPMG is a great example of an organisation doing it right — applying their audit, tax and advisory skills to helping global, regional and local organisations directly deal with sustainability and other important issues broadly covered by the Millennium Development goals. Similarly, how TNT supports logistical operations when disaster strikes — it’s what they’re good at so they focus where it matters.

As opposed to “We’ve been painting schools in Africa and sponsoring Cancer 5k runs and ensuring clean water for people in Asia and sending money for Tsunami relief and …” mentality of yesterday.

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