Whatever you do, don’t do a Heather!
March 31, 2008
Under normal circumstances, I’d rather tear my toenails out with a pair of pliers than read celebrity gossip, but it’s been really hard to avoid this month’s ubiquitous coverage of the Heather Mills-Paul McCartney divorce hearing.
Truth be told, I’ve found it strangely compelling viewing – especially since publication of Mr Justice Bennett’s judgment.
Of particular interest is paragraph 32. It rips apart Mills’ claims that between 80% and 90% of her earnings went direct to charity by exposing the total lack of documentary evidence to support her assertions.
Companies take note: if you must make big claims about your charitable giving and other CR investments, for Christ’s sake make sure you can back them up. (Better yet, don’t say anything until you’ve achieved something meaningful.)
Inflated claims and promises will always be subjected to scrutiny, and are likely to reinforce negative perceptions if they don’t stack up. Aren’t they, Heather?
